Everyone has an analyst in their pocket now. What's left for the data team?

Asking five tools for last month's revenue used to mean getting five answers. At Back Market, it now means getting one. Anyone can ask questions of their data: in Dust via MCP, in a dashboard or even in an app they've built themselves and every answer comes from one semantic layer. So what's left for the data team? Steve Buckingham, VP Data, Analytics and Insights, shares four lessons on how their jobs changed: why the people deciding with AI stay accountable, what happens when the business builds things you never planned, why AI can't guess what nobody told it, and why the answer has to be the same wherever someone asks.