Analytics for All: Creating a Self-Service Culture in a Scaling Organization

Brevo's Data team was overwhelmed with insight requests, which often slowed down decision-making processes. By leveraging a Modern Data Stack, the company transitioned to a self-service model that enables every employee, regardless of their technical expertise, to explore and analyze data autonomously. Taha will address the key strategies implemented to facilitate this transformation, including AI integration, which simplifies data interpretation and improves the user experience.