Edition 2025 25mn ai-ml-engineering

Building an AI agentic platform to empower marketers & advertisers

Time 11:30 → 11:55
Room salle-adenauer
Language EN

Speakers

Nicolas Maurice

Nicolas Maurice

Head of Engineering

Marie-Laure Lecompt

Marie-Laure Lecompt

Director of Data Products - Analytics @Dailymotion

Description

Advertising is being reshaped by AI but building an agentic platform that can transform an advertising brief into real-time campaign activation and creative enrichment brings significant product and technical challenges.

In this talk, we’ll share how we designed an AI-powered multi-agent platform capable of generating, enriching, and refining marketing content, leveraging in-house data.