Analytics for All: Creating a Self-Service Culture in a Scaling Organization

Brevo’s Data Team was inundated with requests for insights, which often slowed down decision-making processes. By leveraging a robust modern data stack, the company shifted to a self-service model that enables every employee, regardless of technical expertise, to explore and analyze data independently. Taha will cover key strategies implemented to facilitate this transformation, including the integration of AI that streamline data interpretation and enhance user experience.